May 27, 2024

Tips On how to create an amazon storefront For Your Business

When you create an Amazon storefront for your business, it’s important to understand the different types of stores that are available. 

You can choose between a professional storefront or using existing inventory and if you choose to set up a professional storefront, you will be prompted to enter information about your business, including its name and address. After your store has been created, it will show up under Your Online Businesses in Seller Central.

In Your Amazon Account 

In your Amazon account, select the Seller Central tab and if you haven’t registered for an Amazon seller account yet and want to create one, sign up here.

Amazon Seller Central is where you manage your Amazon business and it is free to use and a great tool for managing your business on Amazon. 

Anyone who sells on Amazon can access Seller Central by logging into their seller account and selecting Seller Central at the top left of any page in their dashboard if they don’t see it right away.

Click On Starting A New Business

To create a storefront, you’ll need to go through the following steps:

  • Click on the Seller Central tab
  • Click on the Starting a New Business link in the left-hand navigation pane of Seller Central
  • Choose whether or not you want to set up an existing inventory as your storefront or start from scratch by creating new products and categories for your store  and we highly recommend setting up your own.

If you choose to use existing inventory as your storefront, then Amazon will prompt you with some questions before taking them into account when building out their recommendations for how best to make use of their platform which includes things like pricing strategy and product photos more on those later!

Choose To Set Up A Professional Storefront Or Use Existing Inventory

When you choose to set up a professional storefront, Amazon will prompt you to enter information about your business, including its name and address. 

You’ll also be asked to provide contact information for the owner of the inventory being sold on Amazon and if you choose to use existing inventory, customers can purchase products directly from third-party sellers’ websites without ever visiting Amazon’s website wherein this is known as Fulfillment by Merchant.

There are a few different Amazon FBA pricing models you can choose from and the first option is to list your products at a fixed price, which will be sold by Amazon for you. This means that any changes in price will not affect you, and Amazon will always make sure that their customers are getting the best deal possible.

The second option is to use dynamic pricing, where Amazon sets an average price based on what other sellers are charging for similar products When you choose FBM fulfillment cost calculator, Amazon will provide you with a seller ID and password. 

Choosing A Professional Storefront

If you choose to set up a professional storefront, you will be prompted to enter information about your business, including its name and address and you must also provide the following:

  • The name of the company that owns the Amazon account
  • An email address that can receive communications from Amazon this address should belong to someone who has authority over the company
  • A phone number where Amazon can contact this person if necessary
  • A website URL if applicable
  • A bank account number used for payments by Amazon
  • Tax ID number

After your store has been created on how to create an amazon storefront, it will show up under Your Online Businesses in Seller Central and you can add a picture of your logo, or even the storefront that customers see when they visit your business. 

You can also add images of products or staff members to give them an idea of what they’re buying from you and who they may be interacting with when they do so.

If you want to sell your products on Amazon, then setting up an official storefront is the best way to do it and it will help ensure that customers are able to find your products as easily as possible, and will also make sure that they are presented in the best light possible. When you’re done customizing your storefront, it’s time to add some products.

You’ll want to create a product feed for each of the products that you’re selling in your store. This is where Google will pull in all of the information about your products, including their names and images..

It’s Easy To Create An Amazon Storefront, Here’s How

  • Go to the Amazon seller central website and log in with your seller account
  • Click on add a new product or create a professional storefront.
  • Choose whether you want to add an existing inventory or create a brand new one, then follow the prompts from there.

In the FBM model, you will have to pay Amazon a monthly fee for storing and shipping your inventory. You’ll also be responsible for collecting payments from customers directly, so it’s important that you set up a payment processing system before you start selling on Amazon.

Ways To Build A Brand Name And Sore 

As a brand, you want to be able to control your image and message and by owning your own store, you can ensure that the way people perceive your brand is consistent across all channels. 

In addition, having complete ownership of the look and feel of your storefront makes it easier for customers to recognize and trust in what they see when they visit. 

You can customize everything from fonts to colors so that each part of the experience feels like it belongs specifically with your business.

As far as content goes: if there’s something specific that needs explaining or demonstrating as most products do, having full control over how images are presented will give customers confidence in making purchases from you.


Amazon is a great place for businesses to sell their products, it’s easy to set up an Amazon storefront, and it allows you to reach millions of customers around the world. 

If you have questions about creating an Amazon storefront or if you want help setting one up for your business, please contact us today.

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