Did you know that the average return on investment (ROI) from email marketing is 4,200%? Plus, those who use blogging as a marketing tool are 13 times more likely to get a positive ROI.
If the above statistics haven’t convinced you that marketing is key to your business’s success, then we don’t know what will.
You can’t just go into marketing blindly and expect to see positive results though. Without the right strategies, you’ll sink your company into the ground.
Keep reading for seven common mistakes in marketing campaigns that you should avoid making.
- Not Establishing Goals
It’s not enough to go into a campaign with a vague aim of “doing better than we’re doing now.” It may sound good, but it leads to an aimless marketing campaign that you don’t know how to direct or even end.
Before you hit the ground running, establish what you want to achieve with the campaign, even if it seems obvious. Then, put a timeline on that goal, even if it’s an approximate one.
Take it one step further and break things down into smaller milestones to achieve at certain intervals before the final deadline. That way, you can measure your progress along the way.
- Not Taking Advantage of Digital Marketing Tools
Some marketers are stubbornly old-school, to the point of it being detrimental. Yes, some tried-and-tested marketing methods can give you great results, but you’re probably working harder than you need to.
The best thing to do is to use marketing software that does it all, as you won’t have to download and learn separate tools. However, if you prefer to do the latter, that’s fine too. Just make sure it has the capabilities for these key things:
- Social media
- Landing pages
- Calls-to-action (CTAs)
Most importantly, it should have an analytics tool. This will be vital to your success (more on this later).
- Not Having a Target Audience
Many business owners mistakenly think that the wider you cast your net, the more customers you’ll bring in. However, this will end up being a huge waste of your marketing budget, and in the worst-case scenario, you can alienate or offend certain demographics since your messaging isn’t right for them.
Instead of casting a wide net, pick a target audience and focus solely on them. For example, if you sell frozen pizzas, then your marketing campaign elements should appeal to the younger crowd. This will reduce your campaign spend and get more customers interested, which will result in a higher ROI.
- Having Too Large a Marketing Mix
Not only should you have a target audience, but you should also narrow down your marketing avenues and channels. Trying to be everywhere at all times will have your company spread too thin. And when you’re a jack of all trades, master of none, it’ll show.
Find out where your target audience is, and then focus on those avenues and channels. Using the example from above, the younger generation is more likely to be on TikTok and Instagram, so target those platforms for social media marketing.
- Not Researching Customer Wants and Needs
It sounds like something you should obviously do, but you’d be surprised at just how many marketers skip this step. Don’t try to cut corners like they have, as it’ll be a death knell for your business.
Find out who these people are at their core, as well as who they’re not. Identify their wants and needs, and figure out how your product or service can help them alleviate those pain points.
- Not Testing and Tweaking
We mentioned using analytics tools earlier, and for good reason.
You can perfect your marketing strategies, and they may work super well. However, that’s only for the current moment.
The reality is, the digital world is constantly changing, so you need to stay on top of it. You can do so by using analytics tools, which will show you what efforts are performing well and which are doing poorly. For example, they might show you that lots of people are viewing a landing page, while many people are bouncing on another (clicking on then off immediately).
With this information, you can test new marketing methods to see if elements of your campaign will perform better. If they do, then you can tweak other similar pages to see if they’ll improve too.
- Not Working With Marketing Experts
Don’t have a dedicated and/or experienced marketer in your company? Then chances are, your marketing campaign isn’t doing as well as it could.
Yes, you can self-teach many aspects of marketing. But that’ll take a lot of time and effort; those things are better spent running your business. Not to mention, you won’t have the proper training or experience to work efficiently.
Make some room in your budget for marketing services, and you’ll see it pay off. See this local marketing agency and its offerings; with all these comprehensive services, you can leave all the marketing and even things like branding and web design to the experts.
Avoid These Mistakes in Marketing Campaigns
Making mistakes in marketing campaigns is inevitable, as it’s a constant learning process. However, if you know the most common ones, you can skip forward and perfect your marketing methods faster.
For most businesses though, using third-party marketing services is a must. By leaving that part of your company in their hands, you can have confidence that you’re on the path to success.
If you’re craving more advertising and marketing articles, then check out the rest of our blog page!